Planing a PR campaign ? We will work with you to plan and execute a public relations strategy to target media outlets, design press kits, create a customized media contact list, etc.
Press Releases
Includes press release writing, editing, and /or distribution and follow-up. You may not have the time to write a news release. We will conduct a brief interview and then draft a release based on what we feel is an unique angle to capture the attention of the media. Depending on the level of exposure (local, regional, national, and international) and your PR strategy, we'll create a media list and distribute to the agreed upon targeted media outlets.
Biographies/ Executive Summaries
Includes biography and/ or executive summary writing and editing. Biographies and executive summary are the most important ingredient in a press kit or company profile and every company needs a press kit. Whether you have a product, event or company milestone that is news worthy, in addition to a press kit, a standard biography or executive summary is considered a prerequisite for compiling your kit. If your goal is to get a journalist's, editor's or producer's attention for a review or the media's interest, you have to send them a good press kit. The more professional it looks, the better. The focal point of your press kit is your biography or executive summary.
Press Kits
Includes designing and distribution. All companies should have press kits. This a portfolio that highlights your accomplishments, missions, goals, and key product information. It also contains pictures, press releases, press clippings, biographies, executive summaries, promotional items, product sampler and or music. The press kit is often the first introduction to your targeted media outlets. The press kit can be a tangible package, an electronic package or both.
Celebrity Brokering
We will assist you in brokering your next celebrity to host or attend your event. We understand how important it is for your event to be a success, we also understand that celebrities bring the media, patrons and other celebrities. With our Celebrity Brokering services we will ensure that the A lister's know where they need to be.
Event and Tour Publicity /Tour Support
Event and Tour Publicity is creating public awareness about your artist's show or event. We will target all media surrounding the shows from television to print to radio to internet. We'll write and distribute press releases, calendar listings, and PSAs; develop sponsors; and plan and buy advertising in radio, TV, and print mediums. We will secure pre-event, day-of-event or post-event publicity to achieve the best media exposure to brand the show or event to its intended target audience. Tour support services include client counsel, pre-event media management, specific media requests, on-site media check-in, and coordination, post-event media follow-up and request fulfillment. Strategic execution of these services for events include press junkets, celebrity appearances, launches, grand openings, film premieres, CD release parties and special VIP media engagements.
Event Production and Management
We will manage all aspects of your event and make your event the most lavish affair that you can envision. We will meet your budgetary needs and and cover every objective. This includes: creative concepts, procuring and liaising event stylists and designers, sponsorship development/ product placement, negotiating with caterers, florists, valets, musicians, and audio and visual technicians. You'll receive event management updates that will keep you informed of the when, where, who and how much. We'll also provide timelines, site layouts, internal production communications/ reports, invitations, guest list, and RSVP management, seating arrangement coordination, and on-site management.
Media Training
We focus on: finessing the difficult media interviews, media interview mistakes, relating to different audiences, improving voice and tonal quality, interview preparation at a moment's notice, dealing with nervousness, painless plugs, how to think like a journalist, TV or radio producer and videotaped exercises of interview scenarios, which are played back and constructively critiqued.
Brand Management
Brand management is creating an effective strategy for one goal: getting maximum media exposure for your company or product. This include refining and positioning your message for optimum media interest, crafting the appropriate media advisory or news release, building a targeted media contact list, acquiring compelling photography, disseminating via newswire, pitching the appropriate beat reporters and editors, monitoring your exposures, and providing an evaluation of the results.
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